R&R and WeCrochet

A match made in yarny Heaven <3

I am maybe the most excited person ever right now. Allow me to share my big news. Drumroll………………..

Rows and Roses has forged a partnership with WeCrochet! That’s right, Rows and Roses is now not only a proud affiliate, but also a brand ambassador. I could not be more thrilled! I have long been a huge fan of Knit Pick’s yarn, so of course when they launched their sister site WeCrochet, dedicated to everything crochet, I had to jump on in and check it out. 

I am bouncing up and down at all the opportunities they have given me, and I want to share them all with you now so you know what’s going on in my little business. Most of you have been with me for the whole 9 years Rows and Roses has been open, and I know you’re all ready to celebrate with me, so here’s all of the amazingness in one neat little blog post.


Rows and Roses just became an affiliate for WeC last week. For those of you who may not know what that means, here’s the rundown:

I have a whole little clutch of trackable links to their website that I will be using from now on instead of the standard links. When someone clicks one of these links and makes a purchase, I get a small cut. That’s it. You don’t have to do anything different, and you are not being charged any more. You’re just helping R&R pay the bills each time you make a WeC purchase through one of my links 🙂

Brand Ambassador

Brand Ambassador is maybe my very FAVORITE title, and makes me sound super important, yeah?

As a WeCrochet Brand Ambassador, I will be designing patterns each month using WeCrochet’s yarns and posting them all over! In return, WeC will be posting my patterns for me in their various channels. More exposure for their yarns, more exposure for my patterns!

They’ll provide the yarn I need to be creative, and I will be networking with other Ambassadors while we help get each other’s patterns out there.

Pictured here is my lovely friend, fellow hooker, and rockstar tester Sarah M. of the Carolina Hooker. She’s modelling my very first ever Ambassador pattern, Carnival Glass! I’m hoping this pattern does really well, so please go check it out and share share share! Help me prove to WeCrochet that I’m a great Ambassador for their brand.


As many of you already know, I’ve been an independent contractor for WeCrochet for a little while now, testing out crochet patterns for them and stitching up samples. To the right here is the Sweet and Simple Table Runner, written by Kristen Clay. I made that sample there in the picture! This runner, as well as many other amazing patterns, is featured in WeCrochet’s magazine, issue 2. I have a HUGE amazing test I’m working at the moment, and I can’t wait to show you all once it’s released! Go grab that magazine, you’ll thank me.

Independent Designer

And of course, I’ve been in the Independent Designers Program (IDP) with Knit Picks for a long time now, so my patterns have been moved over to WeCrochet! Here you can purchase my Felici On The Double cowl pattern, as well as many others. I’m adding more all the time, so be sure to check back often!

That's a wrap!

So as you can see, I’m pretty smitten with WeCrochet, and I think we’re meant to be. I plan to work with them for as long as they’ll let me. For those of you who are just starting out your business, and may be struggling for exposure, listen to me and listen well: work hard and do your best, let your products and customer service speak for themselves, be active on Ravelry and Instagram and Facebook, make friends with other artists, and always remember to shout out others when you get the opportunity. Stay at it, keep going, and great things will happen for you. I’ve been in business over nine years, and I’m just now starting to get a foothold to where I want to be in the yarn community. Don’t give up, remember that everything takes time, and you will make it ♥

If you found value in this post, pleas share it! Post to facebook, instagram, pin it, tweet it, leave me a comment, and thank you so much for all you do!